AMOA is a brand from Tokyo, Japan. It is named after the dinosaur MOA. The brand has worked with mountaineering manufacturers to produce hiking backpacks and mountaineering equipment, and has rich experience in outdoor travel bag design, focusing on user details and frequently using waterproof fabrics. The production part emphasizes retaining domestic craftsmen and their own studios for full production.

AMOA takes "no tool is too much" as its brand work philosophy, providing users with functional items that are truly needed in daily life, and hopes that the product can be a tool suitable for every scene.