After leaving his job at Name. for many years, designer Noriyuki Shimizu founded Wellder in 2019ss. He tried his best to get rid of the familiar street visual techniques and turned to a new perspective on clothing that focuses on materials and styles. Therefore, Noriyuki Shimizu chose the operating company that is also responsible for AURALEE and KAPTAIN SUNSHINE as the brand backing. The company itself was originally a fabric factory. With such a reliable "internal foundation", as a first-mover, WELLDER can naturally have no worries and give it a try.