The British brand Story Mfg was co-founded in 2013 by the husband-and-wife team Saeed and Katy. In a fashion world where everything is developing rapidly and styles are constantly changing and innovating, Story Mfg advocates creating a counterculture: slow fashion and sustainable fashion. Their goal is to bring out the kindness of human beings to the earth through the brand, which is a powerful environmental force and contributes to the positive transformation of the fashion industry. Story Mfg's clothing is at the intersection of ancient and modern. It is based on ancient practices and integrates modern fashion trends.