Zheng Xiyou, the chief director of ELEPHANT and TRUNKPROJECT. Graduated from the Department of Visual Design at Kookmin University, he studied photography at Central Saint Martins in the UK. Since the 1990s, he has been active in different fashion fields, including fashion advertising photos and videos, logo design, package design, and even fashion shows, commanding various fields of various brands.

Trunk Project is a differentiated young unisex brand based on modern and unique minimalism. Based on ideology, it hopes to create a style that has its own value, luxury and wearability, and conforms to avant-garde design and comfort. Trunk likes to use vibrant color palettes and witty details to make products appear more artistic and realistic.