O Project designer Jan-Jan Van Essche graduated from the Royal Academy of Fine Arts in Antwerp, Belgium, and started to create a new unisex brand in the spring and summer of 2016. With "FREE SPIRIT" as the design concept, it is an open, free and unique series that covers all aspects of pattern, design and material. The "O" in the brand name stands for "LINK" in connection. Each project is different, but at the same time creates a story. As a circle "O", it slowly changes its shape to create each personality. People grow every day, and no day is the same. The designer believes that connecting "O" is important, and when expressing the "state of being connected or moving", it needs to be connected to each other.