Blanc YM, a new Japanese brand, launched its first collection in 2018. The brand name is French for "white". The name comes from the desire to make clothes without margins or colors, rather than white clothes.

The designer Yutaro Miyauchi's brand concept is to achieve "versatility, diversity, +α". So he proposed a simple design that can be integrated into the daily wardrobe of men and women. By reconsidering standard items from the material and pursuing details with a stoic attitude.